Northern Portal UTM Builder

Required fields are followed by *.

Step 1: The Page on the Portal You're Promoting

URL: * Paste the final published URL of the article you are promoting

Step 2: What Kind of Promotion Are You Running?

Ad Type (aka Ad Medium) * -- Select Promo Type -- Display Ad Email Mobile App Paid Search PreRoll Print Radio Referral Social Television Select the medium for your ad. Once you select a medium, you'll be able to select a source below.

Ad Platform, Publisher, or Partner (aka Ad Source) * -- Select a Social Platform -- Facebook Post (No Boost) Facebook Post (with Boost) Facebook Ad Instagram LinkedIn Pinterest Snapchat Twitter WeChat YouTube -- Select PreRoll Partners -- Teads The Weather Channel USA Today Verizon -- Select Radio Partners -- Local Station Spotify WeeklyRadio Fish'n Canada -- Select Print Source -- Banner BrandMagazine FunPass LGBTMagazine MailNewspaper Postcard RoadMaps Outdoor Canada Magazine Real Fishing - New Print -- Choose a Mobile App -- Carrot App Ontario.app -- Choose a Referral Source -- ActiveTraveller BlogTO Expedia GovernmentOntario HuffingtonPost KeepExploring LaPresse MTCS NationalGeographic NewYorkTimes OntarioParks PDF SocialInfluencer TripAdvisor ViaRail YouTube Verticalscope MyDealersCA -- Select A Display Ad Partner -- Google MiQ ActiveTraveller AOL Bing BlogTO DestinationCanada Expedia GlobeAndMail HuffingtonPost LaPresse PHDProgrammatic TripAdvisor ViaRail Yahoo YouTube Verticalscope MyDealersCA FishnCanada ExtremeAngler CanadaintheRough TheMuskyHunter FishTV TheNewFlyFisher Fishing411 RealFishingBobIzumi -- Select Paid Search Partner -- Google Bing AOL DuckDuckGo Yahoo -- Select an E-mail Newsletter -- Northern Ontario Newsletter OT Newsletter OT Other Partner -- Select Television Partner -- AE Bravo BT CBC CBOT CHCH CHRO City CKWS CNN CP24 CTV Discovery ESPN Fox Global Golf HGTV LiveKellyRyan NBC Omni RogersSports Sportsnet TBS TNT Travel USA WUTV YESTV WildTV WorkFishingNetwork OLN AliveTV BellFibeCHCOTV CBSSports CHAN CHAT CHEKTV CHEX CHFD CICT CIHF CIII CITLCKSA CITV CFJC CFRE CFSK CKMI CKPG CKND CottageLife DirectTV DTour FoxSportsnet NBCSportsChicago OLN PBS RogersTV SportsmanChannelCanada SportsmanChannelUS TravelandEscape TVAFrench UntamedSports You may select a source once you've selected your Medium above

Step 3: Fiscal Year & Flight Dates

Fiscal Year 2022-23 2023-24 2024-25 2025-26 Please select the fiscal year for this promotion. Ontario Tourism fiscal years run April to March.

Ad Flight: Start Date: Best guess please

Ad Flight: End Date: Best guess please

Step 4: Market

Geographic Targeting * Ontario Rest of Canada USA Brazil China Germany France Great Britain India Japan Korea Mexico Please craft your ads to target one market at a time.

Step 5: Campaign

Campaign * -- Select Campaign -- Q1 New Article Promo Q2 New Article Promo Q3 New Article Promo Q4 New Article Promo Q1 Archive Promo Q2 Archive Promo Q3 Archive Promo Q4 Archive Promo Centralized Ad Spend N/A If this is not part of an official campaign, select N/A

Step 6: Budget

Budgeted Spend (e.g. 100), if relevant Please omit currency symbols

Step 7 (optional)

Ad Info (Content field) This is the utm_content field and can be used to add more information about your ad. Please keep it short and separate your keywords with hyphens, e.g. a-test OR partner-lodge-name

Keywords (Term field) This is the utm_term field and can be used to add more information about how you are targeting your ad. Please keep it short and separate your keywords with hyphens, e.g. families-WI-MB

Build URL with UTM Parameters